Core Tasks
Develop and/or deliver a plan for significant aspects of a product, service or marketing area under guidance from senior colleagues.
Develop procedures and interprets and applies policy for area of expertise to achieve specified outputs, or advise the wider business on application of policy, then monitor implementation of those procedures within the organization.
Develop tactical marketing campaigns to assist in the achievement of operational marketing goals.
Execute a marketing plan for a particular product, service, or specialty area while working within established marketing systems.
Provide specialist guidance on the interpretation and application of policies and procedures, resolving queries and issues and referring very complex or contentious issues to others.
Collaborate internally and work as the customer champion in cross-functional teams to build strong external customer relationships.
Communicate the local action plan; explain how this relates to the function's strategy and action plan and the broader organization's mission and vision; motivate people to achieve local business goals.